MACY'S HERALD SQUARE 2019

I worked on this project as a producer for Standard Transmission Productions. We were contracted through Macy's to build the iconic 2019 Holiday Windows.​ My job was to manage the budget, timeline, and follow through for the rendering and concepts, architectural designs, fabrication, installation, and strike.

 

For these festive windows, Macy's received platinum at the Pave awards. 

We implored the customers to "Believe in the Wonder" as they interacted with these scintillating windows.

From neon lighting to chrome parade balloons to functioning oversized kaleidoscopes, these windows are a

feast for the eyes.

Additionally, even the most serious shopper felt like a kid again when they engaged with the interactive elements of the windows. From pressing buttons to control the festive lights, to scratching our oversized dog's nose, triggering its paws to move, the windows were an experience, not just a static display. Customers could even take a Santa Selfie and insert themselves into the windows for a one-of-a-kind photo op!

Catch a behind the scene interview here

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©2019 by Megan Watters.